Chevrolet Competition

In my last year of uni we had to do at least 3 fashion competitions. One of them I decided to take part in was the Chevrolet Competition and one which I found very interesting to do!

Here is a bit of background information on Chevrolet and the competition itself.

BACKGROUND
The young CreatiVe CheVrolet (yCC) is a pan-european con- test for students of applied arts. the goal of yCC is three-fold: to foster creativity; support emerging artists in the early stag- es of their careers; and reinforce core values of the Chevrolet brand. When Chevrolet launched the contest five years ago, students from 32 applied arts schools in eight countries com- peted — but that was just the beginning. In five short years, yCC has become a highly-anticipated and truly pan-european event. yCC 2011 alone garnered 552 sub- missions from 155 applied arts schools in 22 countries. each year, young artists from a growing number of schools have responded enthusiastically to creative challenges in selected disciplines, such as Fashion, Photography, Video and Visual arts.
With Chevrolet europe as committed to yCC as ever, we hope you will join us and help make yCC 2012 the most exciting contest yet.
SCOpE
as the yCC participation rate rises, so does the caliber of the contest. yCC continues to attract not only more students, schools and countries, but heightened media attention and jury members who are well-known leaders and innovators in their fields.
yCC projects are judged on both the national and european level. the top three european yCC winners in each discipline receive a cash prize and an invitation to a gala awards cer- emony. every first-place european winner is also invited to take part in a unique behind-the-scenes work experience in his/her field.
recognition, exposure and real-world experience are just some of the rewards of yCC.

ABOUT CHEVROLET
Chevrolet is the fourth biggest global car brand and arguably one of the most iconic. For more information about Chevrolet and its 100-year history, please visit: http://www.chevroleteurope.comtition itself.

ABOUT the Competition
We were given Road trip as theme and we had to choose a car and design a dress that would match it! Instantly I chose route 66. I chose the 1950s to 1970s Nomad brand of car and designed the outfits with the 50's in mind. I'm proud to say I came second in the UK devision and won a wonderful prize of €800. I have posted the picture of my final board and design. Please give me feedback, and well done to the other contestants.

Here is a link of all the countries that had taken part in the fashion category from Hungry to Croatia.

http://www.youngcreativechevrolet.eu/en/works/winners/discipline